Sunday, 13 July 2008

Away from Failure Toward Success

Away from Failure ----->----->----->----->-----> Toward Success

How do you motivate yourself? Are you moving away from failure, and
thinking how much you don't want poverty, boredom, or embarrassment? Or are
you motivated by, and moving toward success and thinking of healthy
relationships, accomplishment, financial security?

Keep in mind moving away from and moving toward are both useful motivation
strategies. For example, moving away from a dangerous situation is a very
healthy thing to do. However, if this is the ONLY way you motivate
yourself, then you are likely to be suffering from an abundance of anxiety
and stress.

Given your understanding now of how the Unconscious works, you will realise
the value of having a strong towards motivator. Studies of highly effective
people show that, in fact, they utilise BOTH moving away from and moving
towards simultaneously. Not only does this double the motivation power, it
is also setting a very clear direction.

Thirty years ago Martin Luther King wanted to strongly move away from
oppression and toward his dream of a society where all people are treated
equal. By setting a very clear direction he motivated millions to change
the course of American history.

In our experience most people have had plenty of practice moving away from
what they don't want with little or no direction to their life. This
article has given you an opportunity to use NLP to change your thinking so
that you can have want you want... or want more of. It worked for Anthony
Robbins...and it can work for you!
CIRCLES OF EXCELLENCE
Here's how you can have a really resourceful state of mind and body at any
time you really need it: For that job interview, for that big presentation,
for that infuriating customer, for that important date tonight!

Choose the state, feelings and behaviour you want to have BEFORE you go
into any situation by following this simple procedure.

You can do this exercise on your own; however, it can be useful to have a
friend talk you through the steps the first time.


Stand, with about 6 feet of floor space in front of you.

1a. Imagine a circle on the floor immediately in front of you. Give the
circle a colour. Make it bright, shining or whatever makes it visually
attractive.

1b. Pick a word or short phrase that symbolises an appropriately powerful
state for you. It might be "Go For It", or "Relaxed" or "Yes!", or
"Success" etc.

2. Now, recall a time when you felt "on top of the world," or "firing on
all cylinders," or some other empowered state. Go for a really good
memory--perhaps one of those times when you exceeded even your own
expectations!

3. Imagine yourself back at that time. See what you were seeing then, hear
what you were hearing, feel what you were feeling. If there were any smells
or tastes, imagine those as well. Notice what you were doing and what you
were thinking at the time.

4. As your sense of being in this excellent state begins to build - Take a
deep breath, say your code word and step into the circle in front of you.

5. Stand in the circle and INTENSIFY the memory, re-living those moments
and enjoying those feelings that come naturally from doing something really
well.

6. Now, imagine another circle with the same characteristics as the first
and repeat Steps 2 to 5 with a different empowering memory. TAKE ALL OF THE
FEELINGS FROM THE FIRST EXPERIENCE WITH YOU as you step into the second
circle.

7. Repeat with a third circle and another resourceful memory.

8. Now think of a future situation where you want to be at your best and
imagine yourself performing in the state you are experiencing now. Doesn't
it go well?

Modified from Charlotte Bretto "A Framework For Excellence" (1988)

What's Beyond Your USP?

I was talking with Mark Joyner, about a new direction for my career.
Now that I've gone through the phases of being a
hypnotic writer, an outrageous marketer, a hypnotic
marketer and a spiritual marketer, what's next for me?

"What's your USP?" Mark asked me.

A USP is a "unique selling proposition." It's one line
that states what you do that is different than what
your competition does. Rosser Reeves invented the term
in the 1950s. Dan Kenney, Jay Abraham and myself have
used it to help our clients get clear about what their
business offers. Mark was helping me to do the same
thing with my own business.

"I've gone through so many USPs that today I don't
even use one," I explained. "I was thinking of just
dropping it altogether."

Mark didn't miss a beat.

"What is Wayne Dyer's USP?" he asked me.

"I have no idea," I replied. "He's a self-help author
of many best-selling books."

"That's right," Mark said. "And what is Deepak
Chopra's USP?"

Again, I couldn't think of one. Deepak is a health
oriented author of many best-selling books. But
as for his USP, I had no idea. There are other
self-help authors and other health authors, so
what is unique about Dyer or Chopra is their
being, or essence, or brand.

Mark's questions were beginning to help me see that at
a certain point you can go beyond a need for a USP.
After all, when I thought about this, I couldn't decide
what the USP was for Dan Kennedy, Jay Abraham,
or even myself, and we're all spokespeople for the
need for USPs!

"What we're really talking about here is building your
own brand," Mark explained to me. "People are on your
email list because they want to know about you and what
you are doing. They are following Dr. Joe Vitale.
Focusing on your brand is probably wiser than
focusing on your USP at this time."

Mark is right, of course.

At a certain point in your business life you have to
leave the USP and focus on the brand. After all, even
Federal Express dropped their USP ("When you absolutely
need it overnight"), and Dominio's also dropped their
USP ("Fresh hot pizza delivered in 30 minutes or its
free"). Now they live on their brand images.

So, where are you?

Do you have a USP? Is it truly unique?
And have you had it long enough to drop it
and now create a brand for yourself?

The way to answer these questions is like this:

1. If you already have a USP, good for you.
Be sure it is truly unique. If no one else can
make the claim you do, than it is unique.

2. If you have been using your USP with
great success for more than ten years, you
may be already building a brand image.

3. If your USP has been in circulation over
ten years, your business is ripping and roaring
and making you a millionaire, then you can
consider going beyond your USP. It may
be time to now focus on your brand.

Now take an honest look at your business.
Where do you stand?

The next step is yours.
Go for it!


By Dr. Joe Vitale