What Are Your Goals?

Many people when they try to go into business, have at best a
loosely defined set of goals. A goal is the purpose towards
which any endeavor is directed or in other words, an objective.
While the ultimate goal is to make an income, that by itself is
not a realistic goal to base a business on.

A simple analogy might be a stream with stepping stones. While
the ultimate goal here is to reach the other side without
getting wet, each stepping stone represents an intermediate goal
that must be reached. If you miss one, you won't be dry when you
reach the other side, and will not have attained your goal.

Business in general, whether it be "brick and mortar" or an
internet endeavor, has intermediate goals. If you don't
recognize these necessary steps, you will not reach your
ultimate goal, which is financial reward.

In any particular business, of course the ultimate goal is to
produce revenue, but there are numerous "stepping stones" that
must be in place to do so. At the risk of stating the obvious,
you must have a saleable product or service. While you might
scam a few people with an inferior one, you will not be around
for the long haul. I personally get a real "kick" out of those
who send out what are recognized by most people as obvious scams
such as chain letters, hoping to lure in the unsuspecting .

So if you do have a legitimate product or service, how are you
going to sell it? First you need a place from which to sell your
wares. A website to an online entrepreneur is akin to a
storefront. This is where you will make your sales. It has to be
attractive and the merchandise displayed in a conducive manner.

Next, you have to make people aware of its existence. This is
your advertising goal. You must first identify a target market
and aim your advertising at that market. But where do you
advertise? Statistics have shown that the best possible vehicle
is one which actually reaches your prospects.

Let's talk about ezine advertising, which is one of the
strongest ways possible. Do you advertise in a publication that
reaches 100,00 people or one that only reaches 5,000? Don't be
too quick to answer. The one that reaches 100,000 may not be
aimed at your target market, while the one that reaches 5,000
might be. While a humor ezine may reach many thousands (who
doesn't like a good joke), if you are trying to market an
affiliate program, an ezine geared to them might just might be
your best bet.

Next on the agenda is an easy way for your prospects to purchase
your product. If you don't accept credit cards you are missing
impulse sales. If someone is ready to buy, and you make them
jump through hoops to purchase, the odds are they won't. If you
give them time to "cool off" they will likely look elsewhere.

It is not that difficult to obtain a merchant account. Anyone
who is selling a product or a service who doesn't have one is
simply wasting their time. If someone has to send you a check or
money order, by the time they get around to doing it, the
impulse to purchase may very well be gone.

Do you have a personal presence on the web? If not, you are
losing business. You don't have to give them your life history,
but your picture and way to contact you goes a long way.

Do you need a toll free number. I always felt this was
important, but have lately changed my thinking. A toll free
number will generate a lot "tire kickers" but not too many
sales. If someone won't "drop a dime" to find out about your
offer, they are most likely not serious. We took out our toll
free number and two things happened - the number of calls we
received went down. But, the number of sales we made went up -
go figure.

These are just a few of the stepping stones needed to reach your
goal. While there are many others, if you provide these steps
for your prospects, you will most likely meet your goals. If you
don't, you will quickly lose heart and wonder why you are not
getting any business.

Author: Bob Osgoodby

Your Old Self Will Not Go Quietly

Your old self will not just disappear it will take work on your
part. You did not become the person you are overnight and you
will certainly not change that person in one day, but please
understand that you can change and you do have all the tools
When your old self rears its ugly head and it doesn't fit in
with the new you that you have pictured, release that old self,
focuses on the new person you want to become, see the vision in
your head and write down all the things you see yourself
changing as they progress before your eyes.

You should keep a progress report on the most importants one and
that's the ones that have the great and strongest feeling that
burning desire, reason for beliveing in what they do and
continuing on in this path to become the person that you so long
to be! Now you can go about to make the things happen. Practice
them every day until they become the new habits and are built~
in your new self that is becoming easier and easier to see for
you and everyone else also.

Your old self will fight you every step of the way, if you
continue to see the prize, or the pot of gold at the end
rainbow, you will continue to make major strides at the perfect
you, you are becoming. You must read and Listen, Listen; Listen
to positive tapes and read, all the positive books on bettering
yourself you can! Remember you where born to win and God has
given you all the tools you need to succeed!

You just need to develop them and work with the tools that you
do have that are strong and slowly develop the ones you want in
your future,one by one until they are all developed into the
Perfect you! Now do you see the picture of how it all works? See
the person, feel the new you forming inside of you, continue to
focus on putting your old self to rest and becoming the new you
that you want to be! Some days will absolutely fly by and it
will be very easy to see the new you, others will drag and seem
to go on forever, when this happens YOU, MUST STAY POSITIVE!

(THIS IS NOT AN OTPION, IT'S A MUST!)

Don't let your old self get the best of you, with the right
attitude and being focused it will become easier and easier to
see, feel, touch, your future, and then realize that the future
is now, there may be no tomorrow's! Keep your nose to the grind
stone you are making progress and things are changing you will
see the positive effect in days! Don't wait on tomorrow, because
it may never come.

Work on the day you have, that way you don't waste valuable
time. Live in the here and now, believe that you can change and
you will! You control your reality and yes you can make all your
dreams come true, by seeing them instead of wanting them, want
nothing and see where you need to get to. It is a place that is
within your reach!

That can be attained by you putting it in your mind, on the task
of seeing yourself as the person you would like to become and
never letting that image out of your mind.

(HOLD ON TO IT FIRMLY!)

Remember that you can become the person you want, you can put
the old self to rest and become the "Perfect You," I know you
can be!

(YOU MUST HAVE THE I WILL POWER!)

I know what you are thinking here, yes I mean will power, but
more in the sense that you need to change the way you look at
things, if you always saw the glass as half empty, now try and
imagine what it would be like to see the glass as half full.

(GO AHEAD, TRY IT!)

What I am getting at here is, you need a new outlook on life
"The I Will Power" This is the type of power that can never be
measured by science or any human being. Yes, you possess such
power and you need to learn how to find it and use this inner
strength to achieve all your hopes and dreams. The I Will Power
is the stuff that changes lives and makes your dreams become
true!

You don't need to find a genie in the bottle, if you have the I
Will Power, you don't need the magic spell or the tooth fairy!
You control your own destiny, so set your dreams in overdrive
and see yourself as the I can king, The I can become whatever I
see myself as king and you really and truly can! I don't think I
know, with dedication and hard work the dream can become a
reality. You can have anything you can imagine if you will only
dare to believe that it can be so.

(YOU MUST FIRST IMAGINE IT TO BE!)

First think about it, then start to come up with a plan of
attack, don't get down if everything doesn't go as planed, you
will set up road blocs for yourself? What do you mean I will set
up road blocs for myself? You will and don't be alarmed because,
it's nautural everyone does it. It's easier to stop where you
are at, then it is to move forward, and work like crazy to get
to that next level, it is easier to go backwards then it will be
to take a few steps forward, but not you, you don't want to stay
the way things used to be,

(YOU WANT TO MOVE FORWARD!)

then just go ahead and continue to go forward with the vision
that now seems so far away. Remember you have The I Will Power
and no one can take that away from you, no one!

use your will to win!,

use your will to get better,

use your will to succeed,

use your will to be kind,

use your will to be generous,

use your will to be loving,

use your will to be understanding,

USE, USE, USE your I Will Power and soon you will see the
difference in the way that you walk and talk and slowly you will
see that you can manipulate your reality into something better
and better, once you achieve that goal, turn right around and
set a new one higher than the last.

Go ahead you can do it, I know you can, as I am living proof and
you know what they say

"THE PROOF IS IN THE PUDDING!",

well I am pudding and please believe me when I tell you I am the
proof as I have BPD, ADHD, GAD and the list goes on yet through
the shear and utter I Will Power, I have changed my life and it
just keeps getting better as the time rolls along, yes If I can
do it so can you! Before I decided to use I Will Power, I tried
to kill myself, drank every weekend until I could not see
straight, took 600 pills a month and the list goes on and on.

Now don't get me wrong it was hard work and at times I felt like
giving up plenty of times, but try and remember the way you used
to be before you started to use the I Will Power! You weren't
happy and you had dreams, you knew that you wanted to change,
you just were not sure how? Well, you now have a glimpse of the
past and you have seen what your future can hold, So What are
you going to do?

Use the I Will Power or go back to the life you used to have?
Believe me there is no way once you see the power of the new you
and get a glimpse of the life you can have, you will certainly
use your I Will Power! Try it you won't be sorry you did! As the
new you continues to get stronger and stronger as time goes on
and on, there will never be any looking back, because The I Will
Power, shall turn into your into your "I Can future & it is
truly unlimited in every way!

Please know that you can share this article with anyone and
everyone you think it may help and even some people you don't
even really like, they need it the most! Just leave this footer
attached and the Author is given full credit.

God Bless,

Arthur Buchanan
With much love,

SURRENDERED TO A GREATER PURPOSE.

Dear Jay,

"Mike, I'm all over the place."
"Mike, I keep chasing money and can't find it."
"Mike, I feel empty inside, like something is missing."
"Mike, my thoughts are scattered and I should be growing more than I am."

You're not alone.

"Mike, do you have any thoughts on this, any suggestions?"

Amigo, if any of the above comments pertain to you, I've been in your
shoes. Yes, your shoes.
Follow me here.

It's easy for us to go down paths that don't bring out our best.
We get a job we can't stand.
We're in a business we don't enjoy, but we need to make a living.
We have pressures from our environment, people around us, this leads us to
unnecessary self centeredness and short term thinking.

"Mike, I meet people from time to time that don't have these challenges,
can you share with me something they're doing,
that I'm not?"

Yes I will. That's a great question.
If you have a TV or radio on in the background, press mute. If you're in an
office, shut the door, this is important.
Look at an Edison, Oprah Winfrey, Tiger Woods, Tony Robbins, Mozart,
Napoleon Hill, Spielberg, what do they all have in common?

Write this down.

***They've SURRENDERED TO A GREATER PURPOSE.

Read that again.

Before we go on, read these quotes.

Helen Keller:
Many people have a wrong idea of what constitutes true happiness. It is
not attained through self-gratification, but
through fidelity to a worthy purpose.

Robert Byrne:
The purpose of life is a life of purpose.

Victor Frankl:
What man actually needs is not a tensionless state but rather the striving
and struggling for some goal worthy of him. What he needs is not the
discharge of tension at any cost, but the call of a potential meaning
waiting to be fulfilled by him.

***Purpose.
Here's a quote from James Allen's classic book 'As A Man Thinketh'.
"Until thought is linked with purpose there is no intelligent
accomplishment. They who have no central purpose in their
life fall easy prey to worries, fears, troubles, and self pityings, all of
which are indications of weakness, which
lead, just as surely as deliberately planned sins, to failure, unhappiness,
and loss, for weakness cannot persist
in a power evolving universe."

***A Great purpose.
What do you want to accomplish in your life?

Who do you want to serve?

Is your PURPOSE written down, do you read it daily?
Let your purpose DRIVE you through your life.
Make it the focus of your thoughts.
Watch scatterdness and jumping from opportunity to opportunity diminish.
You were born for a GREAT purpose.
It doesn't need to be created, it needs to be discovered.
Purpose gives you aim, gives you meaning, hands you joy.

It might be smart to read this email one more time. It's definitely smart
to spend time on discovering and living your
purpose.
You can (and will) experience more JOY and LIFE than you could ever imagine.

Love Ya! You're The Best!

Your Coach,
Mike Litman
Connect To Success, Inc.

Brian Tracy : Be An Optimist at All Times

Everyone wants to be physically healthy. You want to be mentally healthy as
well. The true measure of "mental fitness" is how optimistic you are about
yourself and your life.
In this newsletter, you learn how to control your thinking in very specific
ways so that you feel terrific about yourself and your situation, no matter
what happens.

Control Your Reactions and Responses
There are three basic differences in the reactions of optimists and
pessimists. The first difference is that the optimist sees a setback as
temporary, while the pessimist sees it as permanent. The optimist sees an
unfortunate event, such as an order that falls through or a sales call that
fails, as a temporary event, something that is limited in time and that has
no real impact on the future. The pessimist, on the other hand, sees
negative events as permanent, as part of life and destiny.

Isolate the Incident
The second difference between the optimist and the pessimist is that the
optimist sees difficulties as specific, while the pessimist sees them as
pervasive. This means that when things go wrong for the optimist, he looks
at the event as an isolated incident largely disconnected from other things
that are going on in his life.

See Setbacks As Temporary Events
For example, if something you were counting on failed to materialize and
you interpreted it to yourself as being an unfortunate event, but something
that happens in the course of life and business, you would be reacting like
an optimist. The pessimist, on the other hand, sees disappointments as
being pervasive. That is, to him they are indications of a problem or
shortcoming that pervades every area of life.

Don't Take Failure Personally
The third difference between optimists and pessimists is that optimists see
events as external, while pessimists interpret events as personal. When
things go wrong, the optimist will tend to see the setback as resulting
from external factors over which one has little control.

If the optimist is cut off in traffic, for example, instead of getting
angry or upset, he will simply downgrade the importance of the event by
saying something like, "Oh, well, I guess that person is just having a bad
day."

The pessimist on the other hand, has a tendency to take everything
personally. If the pessimist is cut off in traffic, he will react as though
the other driver has deliberately acted to upset and frustrate him.

Remain Calm and Objective
The hallmark of the fully mature, fully functioning, self-actualizing
personality is the ability to be objective and unemotional when caught up
in the inevitable storms of daily life. The superior person has the ability
to continue talking to himself in a positive and optimistic way, keeping
his mind calm, clear and completely under control. The mature personality
is more relaxed and aware and capable of interpreting events more
realistically and less emotionally than is the immature personality. As a
result, the mature person exerts a far greater sense of control and
influence over his environment, and is far less likely to be angry, upset,
or distracted.

Take the Long View
Look upon the inevitable setbacks that you face as being temporary,
specific and external. View the negative situation as a single event that
is not connected to other potential events and that is caused largely by
external factors over which you can have little control. Simply refuse to
see the event as being in any way permanent, pervasive or indicative of
personal incompetence of inability.

Resolve to think like an optimist, no matter what happens. You may not be
able to control events but you can control the way you react to them.

Action Exercises
Now, here are three actions you can take immediately to put these ideas
into action.

First, remind yourself continually that setbacks are only temporary, they
will soon be past and nothing is as serious as you think it is.

Second, look upon each problem as a specific event, not connected to other
events and not indicative of a pattern of any kind. Deal with it and get on
with your life.

Third, recognize that when things go wrong, they are usually caused by a
variety of external events. Say to yourself, "What can't be cured must be
endured," and then get back to thinking about your goals.

By: Brian Tracy

Your Flight Plan -- Your Real Secret of Success

Being the Best In Every Area
What is character? Your character is the degree to which you live your life
consistent with high, life-enhancing values. A person who lacks character
is one who compromises on higher order values in favor of lower order
expedience, or who has no values at all. Your adherence to what you believe
to be right and true is the real measure of the person you have become to
this moment.

Define What "Excellence" Means to You
Let us say that one of your values is "excellence." Your definition of
excellence could be, "Excellence means that I set the highest standards for
myself in everything I do. I do my very best in every situation and under
all circumstances. I constantly strive to be better in my work, and as a
person in my relationships. I recognize that excellence is a life-long
journey and I work every day to become better and better in everything I do."

Organize Your Actions
With a definition like this, you have a clear organizing principle for your
actions. You have set a standard by which you can evaluate your behavior.
You have created a framework within which you can make decisions. You have
a measuring rod against which you can compare yourself in everything you
do. You can continually grade your activities in terms of "more" or "less."
You have a clear target to aim at and organize your work around

You probably already know that the most successful people have incredible
levels of self-confidence. They've accomplished great levels of success and
happiness in their lives and seem to be uns toppable in everything that
they do.

The fact is, that when you develop unshakable self-confidence your whole
world will change for the better.

You'll have the confidence to take whatever steps necessary to make more
money and enjoy a higher standard of living. You'll be more powerful and
persuasive with other people. And you'll be more popular and likable.

The Science of Self-Confidence Training Kit
I have combined all of the information you'll need to accomplish anything
you set your mind to. In my exclusive training kit, you'll lear n a number
of practical action steps you can take to build immediate feelings of
self-confidence.

Buy The Science of Self-Confidence Training Kit today!

Decide What You Want for Your Family
It's the same with each of your other values. If your value is your family,
you could define this as, "The needs of my family take precedence over all
other concerns. Whenever I have to choose between the happiness, health and
well being of a member of my family, and any other interest, my family will
always come first."

Keep Focused
From that moment onward, it becomes easier for you to choose. Your family
comes first. Until you have fully satisfied the needs of your family, no
other time requirement will side track you into a lower value activity.

Shape Your Own Character
The wonderful thing about values clarification is that it enables you to
take charge of developing and shaping your own character. When your values
and goals, your inner life and your outer life, are in complete alignment,
you feel terrific about yourself. You enjoy high self-esteem. Your
self-confidence soars.

When you achieve complete congruence between your values and your goals,
like a hand in a glove, you feel strong, happy, healthy and fully
integrated as a person. You develop a kind of courage that makes you
completely unafraid to make decisions and take action. Your whole life
improves when you begin living your life by the values that you most admire.

Action Exercises
Here are two things you can do to put this ideas into action immediately.

First, create a clear, written description of your values and what they
mean to you. From that point on, resolve to live consistent with your own
definition.

Second, discipline yourself to live in complete alignment with the values,
virtues and qualities that are most important to you. This is the key to
character.

You need a flight plan to succeed. I'm always amazed at how many people
fail because they just don't have a plan. And having a plan isn't enough.
Just like an airplane pilot you must make course corrections to arrive at
your destination - your goals.

When you learn to create your flight plan - Your life will become a success.

By: Brian Tracy